Successful Fundraiser Sales Tips

successful fundraiser tips, real fundraisersRunning a school fundraiser can be tough – we get it. With kids involved in a variety of sports, clubs and school activities, fundraising pitches start to feel tired and relentless. But costs continue to pile up (new uniforms, updated playground equipment, new technology needs in the classroom) and fundraising has become an integral part of financing those projects.

So how do you make sure your fundraiser stands out from the crowd? We have asked some of our national sales representatives who work with fundraisers each and every day to see what they thought really helped a fundraiser succeed. Here are their successful fundraiser sales tips:

Getting involved as the fundraiser chairperson 

“My most successful fundraisers had seasoned chairpersons that were organized and kept the communication going.”

“It really takes a commitment to see a fundraiser through from beginning to end. A new chair should be enthusiastic and willing to keep pushing. Get others involved to help spread the enthusiasm.”

“The hands-on chair is the #1 driving force behind successful fundraisers.”

“A new chair should clearly communicate what the money is being used for and what the target amount is that they want to raise. They should also work closely with teachers, the principal, coaches, parents and students throughout the fundraiser to remind sellers and encourage sales.”

“An organized and energetic chairperson is a key factor in fundraising.  If the chair feels they need help, I encourage them to get someone they feel comfortable with and has the time to help.”

“Be prepared. Get a support group to help you and also be ready to receive most of the orders at the end of the fundraiser. The schools that seem to do well are ones that have a level-headed chair that doesn’t get too overwhelmed. It’s a big job but if you do it right, you’ll have a great sale.”

Motivating your sellers and boosting sales

“A common goal for the entire school’s benefit is the best motivator for participation.”

“Promote, promote, promote! Use a call system, send out reminder fliers, set an email blast schedule and stick to it. Getting the word out consistently really works!”

“Smaller groups may want to require participants to sell a certain amount or a $ goal to ensure that they boost participation.”

Prizes and incentive ideas

“My daughter’s school recently had a great fundraiser and they had a school-wide prize: if they sold a certain amount, they could enjoy a bounce house for the day.”

“The most successful fundraisers are able to offer their own prizes that are usually donated from within the community or school and are very creative.”

“A recent middle school fundraiser was very successful and increased their sales from $12,000 last year to $22,00 this year with this fun prize: every student that sold 5 items was able to attend a movie preview of a popular movie that was just released.”

“Motivate older kids with prizes that they can work towards like a discount off their trip or prom tickets. Drawings for selling X number of items to win money or Visa cards also appeals to older kids.”

“Unique prize ideas include lunch with the principal, a free homework day or getting teachers involved by offering spa certificates to best-selling classrooms.”


“Get the principal and school staff on board. Just sending catalogs home does not work by itself – getting the principal and teachers engaged helps to remind students about the fundraiser.”

“A fundraiser requires a lot of work and constant communication/motivation, reminders, etc.  Get a team to delegate certain pieces of the fundraiser so the chair is not working on it alone.”

“Organize a fundraiser planning meeting beforehand with the school principal and volunteers to review the fundraiser needs as well as tasks like who is entering orders or who will be helping other volunteers.”

“Get the community involved. One successful fundraiser recruited local businesses to get involved in the fundraiser by donating items for their top sellers; iPad, surfboard, Walmart gift cards, laser tag party, one year worth of skating, fishing pole, movie tickets, bowling party, 3 hour DJ Dance Party, pedicures, etc.”

Keep it simple

“Have a specific goal in mind for the money you need to raise, make it clear to participants why it is important you raise the funds, and give each participant an individual goal and incentive to attain it.”

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