Successful Fundraisers Research the Market

Successful Fundraising Tips: Market ResearchThis past Fall, we asked our fundraiser chairpeople what worked (and what didn’t) in their school fundraiser. In an effort to help all upcoming fundraisers, we thought we’d share one idea that is easy to do with some planning ahead. Successful fundraisers research the market to avoid doing the same fundraiser as another school or group in the community.

When a community is saturated with the same fundraiser, sales will go down for all groups affected. When planning your next fundraiser, ask around the community to see what other groups and schools are planning for the year. Be sure to ask about the annual plan – you may want to run your fundraiser in Spring but that may change if another school is doing the same fundraiser only a couple months earlier.

Try to plan your fundraiser campaigns in advance so you have plenty of time to switch dates or swap out ideas for a later time if it may be affected by another group. The last thing you want to do is over saturate the market and diminish both your hard work and others’ work as well.

Today children and their parents are fundraising for their schools in addition to raising money for other groups. So it’s important to know what, where, when and how others are doing in fundraising. The last thing you want to do is duplicate the efforts of others and over saturate the community. You are only hurting each other. Some groups plan at least one year in advance so that they can coordinate fundraising efforts with neighboring teams, schools and other groups (church, scouts, etc.) who may be selling in the community at the same time.

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