If you’re in charge of your school fundraiser or your nonprofit’s campaigns, you may not have time to stay on top of social media trends and changes. Learning the media’s best practices for tools like Facebook and Twitter take time but sometimes your nonprofit needs to get the word out now. If you don’t have time to research all of the ways you can use social media to help promote your nonprofit and your fundraising campaign, not to worry. We’ve rounded up these easy tips to help you use social media effectively (and in nearly no time at all!).
Read below for 5 easy social media tips for nonprofits.
1. Don’t hide your replies on Twitter. When you use a Twitter username (@YourNonProfitName) as the first word in your tweet, that tweet will not appear to your followers. Add a period or a hyphen before the username to ensure that your tweet will be seen by your followers. Better yet – add a short message in your reply before the Twitter username.
2. Tweets around 100 characters are more likely to get retweeted. Keep your tweets short and sweet and enjoy an increase in retweets! Plus, don’t be afraid to ask for a retweet to get your message out there – HubSpot’s Dan Zarrella’s top 20 most retweetable words include “‘please,’ ‘retweet,’ and ‘please retweet.” (via MediaBistro)
3. Create Pinterest boards with a Pinterest map. Is your nonprofit focusing on a particular location? Pinterest’s recently launched Pinterest Place Pins can help your nonprofit track and share locations for charities or promotions. Is your school working with businesses in your community to raise funds? Create a Pinterest board where you pin items people can buy and add it to your “Map” so people can see what they can buy and where they can buy it.
4. Complete your Facebook page profile. Many nonprofits forget to complete their Facebook page profile including description or street address. If you update your address, people can “check in,” save your page and even review your nonprofit.
5. Add a photo to your post. Photos boost a post’s visibility and encourage engagement across almost every social network. Instead of simply writing a status update or short bulletin, include a fun photo that will grab people’s attention!