The 3 C’s of Fundraising

3 Cs

SuCCCesful fundraising is spelled with 3 C’s: Collaborate, Communicate and Create. Together they are three essential elements that will help ensure your next fundraiser is a winner! 

Fundraising is all about teamwork. The more people you can get to support your cause, the more profitable it can be. Recruit volunteers from the organization and community to collaborate and accomplish your fundraising goals. Setting clear levels and types of responsibilities will make your fundraising efforts more efficient. Offer signup sheets for each fundraising task. Set up a day with the volunteers to help stuff parent letters in seller packets. By keeping it fun for you and your team will naturally encourage them to give their best efforts now and in the future.

Strong effective communication is critical for your fundraiser as it helps build awareness for your organization and cause. Consistent and compelling messages will also provide everyone with the tools they need to create and obtain results. It’s also helpful to understand which method of communication works for each individual and for the group as a whole. Ensure each of these messages are in sync with your fundraising goals. Identify what you want to achieve and when. Relationships are also essential – whether online, in print or in person. Strategic communications will help you to develop them. Set up phone chains and email blasts. Post on social media channels and use posters, flyers, and displays to promote your fundraiser.

Be creative! When tackling a fundraiser it’s beneficial to have more than one idea to create an event that will not only generate revenue, but will excite as many people as possible. Take the time to plan out your events properly and do some research to make sure you are getting as much out of it as you can. And remember to have fun – a creative approach goes a long way and will make your fundraiser more memorable in the end.

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