Top 10 Tips for Fundraising on Social Media

Social Media InfoGraph

Social media can play a key role in getting the word out about your fundraiser. It is a fast and easy way to connect with your supporters and expand your network. But are you taking full advantage of what social media has to offer? And is what you are doing at all effective? The following 10 tips will help you keep up with the rapidly changing world of social media and will help promote your fundraiser in the right direction.

  1. Always Include Your Fundraiser Link
    If you want people to spread the word, be sure to include your custom link on every post. Anyone who clicks the link will automatically support your fundraiser with their online purchase.
  1. Choose the Right Social Sites
    Cast a wide net. Don’t limit yourself to one platform. There are a variety of social media channels; utilize the one that works best for your fundraiser. Start by identifying your target audience as well as your fundraising goals. Take on one platform at a time. Learn the ins and outs before moving on to the next one.
  1. Expand Your Network
    Get the word out. Invite all your staff, volunteers and supporters to engage on your page. You have to build your social network before your even consider asking your followers to donate. The more people who know about what you are doing, the more will want to get on board.
  1. Customize Your Profile
    Update your cover image and status on every platform to let your followers know you are fundraising. Each channel should be branded to your organization. Start by promoting your Mixed Bag Designs fundraiser with our free downloadable social images we created on our website.
  1. Tell Your Story
    Use your platforms to give your supporters some background context to your fundraising efforts. Let them  know exactly who money is being raised for and why. Create an urgency in your posts. Emphasize why donations are necessary. Give your supporters a reason to fund your cause with a call to action. Social media is all about the present, so be sure to capture their attention right from the start.
  1. Mix Up Your Posts
    Posting photos and videos can help you reach a bigger audience. They are more visually appealing and more likely to be shared. Experiment with different types of content and see what resonates with your target audience. The goal is to try new things and be creative. Consider events or try hosting a contest as an opportunity to grow your fan base. Have fun with it.
  1. Let the Pictures Do the Talking
    A compelling picture is worth a thousand words and in this case, it can mean thousands of dollars towards your cause. Sharing real-time pictures of your volunteers or the people helping out gives your fundraiser life. It will also allow people to spread the word and drive traffic to your site. Don’t forget to come up with a catchy caption. The most successful fundraising campaigns on social media are the ones people feel the most connected to.
  1. Follow the Trends
    Incorporate popular hashtags into your posts. It will allow others to easily search and will affiliate your posts with in that group. You may even consider creating a personalized hashtag for your fundraiser based off your campaign. Be consistent with your hashtags for the duration of the fundraiser. This will help brand your campaign and will help you to track success.
  1. Be Social
    Social media is a two-way street. Getting your followers interested is only one-half of the effort, it’s equally as important to be social. Be on top of your social channels and respond right away. By maintaining engagement with your supporters will show your commitment to the overall campaign.
  1. Don’t Forget to Say Thank You
    Give a public thanks to all those helping to promote your fundraiser. You may even consider creating a short thank you video, which will show the impact and create an emotional pull towards your campaign. It only takes a few seconds to recognize all those who helped made your campaign a success. It is important to acknowledge every donation, no matter the amount.

Get the most out of social media by visiting our website for more useful tips.

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